Marketers are now challenged with a new reality of declining production, job loss, personal loss, fear, and uncertainty in this time of crisis. Use this time wisely - it is a challenge but also an opportunity. This too shall pass, and when it does, many of us will be reflecting on how we used our time at home, off work, or out of work. Here are some thoughts on traversing this unchartered territory:

Stay Productive
- Write or curate content.
- Clean up your inbox.
- Complete social media profiles.
- Enhance your site’s SEO.
- Start that book!
- Clean your home office.

Keep the Machinery Humming
- Stay in touch with your team.
- If you’re a team on one, stay in touch with your clients and prospects.
- Check in with clients on an individual basis and ask about their business to get a true sense of what they’re going through right now.
- Offer to help - craft a plan for when things get better or offer ideas to help in the short term.

Virtual Events
- Share your expertise via video - training or insights or ideas.
- Educate yourself - attend free webinars, seminars, meetups, and conferences.
- Use LinkedIn Learning.
- Engage with your peers - message via LinkedIn and Facebook, ask how things are going and what they’re doing.

Give What You Can
- Offer products or services for free or at an extremely reduced cost if you’re in the position to do so.
- Volunteer.

We will get through this, you will get through this. Stay productive and stay safe!