Bark & Gold Photography - Jessica Wasik
When Bark & Gold Photography owner Jessica Wasik received a camera as a present from her husband in 2011, she had no idea that the gift would change her career trajectory. She started taking pictures of her puppy, Hunter, and posting on Instagram. Her photos were noticed by Flourish Academy, and Jessica started a mentoring program to learn more about photography.
In 2016 - one week after the mentoring program entered - Bark & Gold was up and running. Since then, Jessica has never looked back. Her business has grown over the past four years and we talked with her about what she’s done to make that happen.
What do your current marketing efforts look like and has COVID changed what you’ve been doing?
A large part of my marketing is through silent auctions - I give away a certificate for sessions. This, in addition to my pet calendar fundraiser, has really helped raise awareness about my business. The website has been good for helping potential clients learn more about photography.
As for the pandemic, it hasn’t changed what I’ve been doing all that much. The auctions are now online, but other than that, not a lot has changed!
“Partner with someone
who aligns with
what you do.”
Your site is fascinating, it includes a lot of information about you personally which really tells a story and lets your personality shine. Can you share any of your other marketing tips?
Yes - partner with someone who aligns with what you do.
For instance, I work with a pet store on a few different promotions, like doing in-store “Pictures with Santa.” It’s a great partnership for both of us.
So what does the second half of the year look like for you?
Well, it’s busy on its own. Fall is a busy season for me because around here that’s when the colors start to look better. Getting the photos together for the annual calendar will keep me busy when things slow down a bit.
What’s your favorite thing about owning a business?
The freedom. I get to set my own hours, and do what I want to do. I really enjoy doing good for people and helping them, too!
You work with a lot of dogs - if you had to pick a dog breed to be...
Oh geez. A Labrador. They love the outdoors, they’re goofy and happy. My dog is a mix, and I see the Lab come out in him all the time.
get your smile on
with
bark & Gold
photography
Website: https://barkandgoldphotography.com/
Instagram: #barkandgoldphotography