February 20th is National Love Your Pet Day, which is one of a thousand inane holidays on the “every day’s a holiday” calendar.
However, this day and quite a few others offer unique opportunities for Pittsburgh marketers and business owners. For example, any business can benefit from Love Your Pet Day. by running a “Cutest” or “Ugliest” or “Oddest” pet contest. People go bananas for their pets, and every pet owner has a phone-full of pictures at the ready. Brick-and-mortar store can give out pet treats, and if you’re doing any direct selling you can deliver doggie treats in baggies. You get the idea!
Another way to promote Love Your Pet Day and other holidays is to run a video from sites like Promo. They have tons of stock video that you can upload logo and text to, the voila! You have a unique promotional video for your business.
There are, of course, certain holidays that match well with certain businesses. Love Your Pet Day is a great day for Veterinarians, Pet Shelters and Adoption Centers, small batch pet food manufacturers - even schools with Veterinary programs - to showcase their wares and services via a “holiday” promotion.
Check out the national holiday calendarand similar sites and find one that works for you!